Today, direct mail campaigns are vastly different from the days of untargeted mailings to every known address in a zip code. Advances in the online and printing industries have are making it easy to present each targeted recipient with a unique and highly relevant message. Direct mail and email marketing response rates are also, notoriously difficult to track and measure. However, a new option is now available to allow you to measure the effectiveness of your campaign – and also help increase the response rate at the same time.
What are PURLs’ you may ask???
Personalized URLs (PURLs) represent a novel way to track, test and even tweak your marketing for better results.
A Personalized URL is a unique, personalized web address created specifically for each individual on your list who will receive postal or email marketing communications.
Personalized URLs actually contain the recipient's name in the web address, creating a truly personal and engaging experience that inspires people to visit their Personalized website.
To find out how PURLs can help your marketing campaign, call Kimber at MediaDyme today at 1-866-575-3771 ext 101 or visit our website at http://mediadyme.com.
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