Increase Your Direct Mail & Email Response Rate in One Easy Step!

Personalized URLs are highly compelling, both for the marketer and the recipient, encouraging the beginning of a dialogue between the marketing company and the target market audience. When your clients and prospects see their name in the web address, they feel compelled to visit the site to see what it’s all about!

Benefits of PURLs

ü Engage prospects - Simple personalized web address gets more attention

ü Higher response rate – people are more likely to visit a web address which contains their name

ü Track web responses to direct mail campaign – you can see which prospects responded and when, what they clicked on and how much time they spent on the site

ü Personalize communications and follow up – you can set up automatic emails to let you know when a prospect clicks on their link so you can follow up in a timely manner

ü Build rapport and trust with clients: PURLs link to microsites which act as a dynamic online sales representative, allowing your prospects and clients more personal interaction helping to build more rapport and trust with your company

ü Targeted offer: PURLs allow testing of different offers to see which gets the best results and add or remove pages based on how long users stay on the site. Using PURLs to link to microsites is a highly flexible marketing approach. The microsite can be multi-purpose allowing you to use it for branding, special pricing and offers, new launches and even client education.

ü Branding tool – PURLs and microsites create a great impression of your company for new prospects or existing clients by providing targeted content, improving value to the prospect and engaging them more actively

Exciting New Technologies for Direct Marketing Campaigns!

Today, direct mail campaigns are vastly different from the days of untargeted mailings to every known address in a zip code. Advances in the online and printing industries have are making it easy to present each targeted recipient with a unique and highly relevant message. Direct mail and email marketing response rates are also, notoriously difficult to track and measure. However, a new option is now available to allow you to measure the effectiveness of your campaign – and also help increase the response rate at the same time.

What are PURLs’ you may ask???

Personalized URLs (PURLs) represent a novel way to track, test and even tweak your marketing for better results.

A Personalized URL is a unique, personalized web address created specifically for each individual on your list who will receive postal or email marketing communications.

Personalized URLs actually contain the recipient's name in the web address, creating a truly personal and engaging experience that inspires people to visit their Personalized website.

To find out how PURLs can help your marketing campaign, call Kimber at MediaDyme today at 1-866-575-3771 ext 101 or visit our website at http://mediadyme.com.

Make Your Marketing Personal with Text Messaging from MediaDyme

Your cell phone goes with you wherever you go, it’s usually within arms reach at any given time and you use it to talk, text, email, surf the web and more. The cell phone has become the personal medium of communication and interaction and if by turning it into a direct marketing channel, you can improve your results by connecting with your customers in a more personal way.

MediaDyme’s combination of reminder and promotion text message marketing is the ideal solution for any service business and allows you to plan your promotions in advance and run automatically! Call today and let us help guide you on how you can setup a “set it and forget it” mobile marketing strategy today.

Call Kimber at MediaDyme today at 1-866-575-3771 ext 101 or visit our website at http://mediadyme.com.

Car Dealerships Get In On The Text Messaging Trend!

Text messaging is becoming more and more common for car dealerships and other service businesses. According to a study by Wham Mobile a text message is typically read within 4 minutes, while an email is typically read within 48 hours and for a car dealership, and other markets show similar results. This makes it even more powerful and important to be using mobile marketing as a means of connecting with your customers, sending reminders and reducing the amount of wasted time and lost revenue for your business.

Using texting can help generate more customers for car dealerships and improve service and sales by allowing them to sending simple regular service reminders, appointment reminders, “Time for an oil change” alerts. Add to this the ability to send money-off coupons for the service department, lease specials or notice of a new model in the showroom and you have a simple, yet effective method of promotion to your customers.

For more information on how you can use text messaging to reach your clients and prospects on the go call or email Kimber Williams at MediaDyme 1-866-575-3771 ext 101 or kwilliams@mediadyme.com.

The Most Useful Tool for Service Businesses Since the Internet

When you leave the house in the morning, what do you grab before you leave? For most people, they make sure they have their keys, wallet and of course, their cell phone. The fact that just about everyone has a cell phone and is so attached to it that they carry it around wherever they go makes it a great device to turn into a marketing tool – and allows you to communicate with your customers using a preferred method of communication – the text message.

Did You Know?

People have their cell phone with them an average of 5,840 hours per year compared to 2,920 hours they spend in front of their PC.~ Single Point June 2010

72% of adults send and receive text messages everyday. ~ eMarketer September 2010

For more information on how you can use text messaging to reach your clients and prospects on the go call or email Kimber Williams at MediaDyme 1-866-575-3771 ext 101 or kwilliams@mediadyme.com.

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