Personalized URL’s (PURLS): The New Wave for Direct Marketing

Direct mail and email marketing response rates are notoriously difficult to track and measure. However, an effective new tool is now available - PURLs allow you to measure the effectiveness of your campaign – elevating the impact of direct mail to a whole new level!

What are PURLs’ you may ask???

Personalized URLs (PURLs) represent a novel way to track, test and even tweak your marketing for better results.

What is a PURL?

You may have received a postcard in the mail or even an email from a company you do business with and noticed that they invite you to visit a website – and the website link has your name in it! Well, you can’t help but click on the link and go to the site just to see what it’s all about, right?

A Personalized URL is a unique, personalized web address created specifically for each individual on your list who will receive postal or email marketing communications.

Personalized URLs actually contain the recipient's name in the web address, creating a truly personal and engaging experience that inspires people to visit their personalized website.

Easily Engage Your Clients

They can’t help but think “What’s in it for me?” and many find that a PURL becomes a call to action in and of itself! The person visits the highly targeted and customized VIP landing page, and they find information they expect based upon the direct mail piece or email they received. The prospects become engaged and stay engaged longer.

Personalized URLs are highly compelling, both for the marketer and the recipient, since they include both their name and a key personal interest (your product or service). This encourages the beginning of a dialogue between your company and your target market audience. When they see their name in the web address, they feel compelled to visit the site to see what it’s all about!

Direct mail, the Internet and your sales team work together as a cohesive powerful force!

With PURL’s you can improve your direct mail response rates, provide relevant content to prospects, engage viewers in a meaningful (and trackable) dialogue, and better convert viewer’s preferences into revenue.

For more information, please contact MediaDyme at 866-575-3771 ext 101 or visit their website at http://MediaDyme.com.