The Power of Personalized Marketing

Direct mail and email marketing response rates are notoriously difficult to track and measure. However, a new option is now available - PURLs allow you to measure the effectiveness of your campaign – and also help increase the response rate at the same time.

What are PURLs’ you may ask???

Personalized URLs (PURLs) represent a novel way to track, test and even tweak your marketing for better results.

Benefits of PURLs

Engage prospects - Simple personalized web address gets more attention

Higher response rate – people are more likely to visit a web address which contains their name

Track web responses to direct mail campaign – you can see which prospects responded and when, what they clicked on and how much time they spent on the site

Personalize communications and follow up – you can set up automatic emails to let you know when a prospect clicks on their link so you can follow up in a timely manner

Build rapport and trust with clients - PURLs link to microsites which act as a dynamic online sales representative, allowing your prospects and clients more personal interaction helping to build more rapport and trust with your company

Targeted offer - PURLs allow testing of different offers to see which gets the best results and add or remove pages based on how long users stay on the site. Using PURLs to link to microsites is a highly flexible marketing approach. The microsite can be multi-purpose, allowing you to use it for branding, special pricing and offers, new launches and even client education.

Branding tool – PURLs and microsites create a great impression of your company for new prospects or existing clients by providing targeted content, improving value to the prospect and engaging them more actively

What is a PURL?

A Personalized URL is a unique, personalized web address created specifically for each individual on your list who will receive postal or email marketing communications.

Personalized URLs actually contain the recipient's name in the web address, creating a truly personal and engaging experience that inspires people to visit their Personalized website.

Personalized URLs are highly compelling, both for the marketer and the recipient, encouraging the beginning of a dialogue between the marketing company and the target market audience. When they see their name in the web address, they feel compelled to visit the site to see what it’s all about!

How do PURLs and microsites work?

PURLs are used in your print and email marketing campaigns. They link to a customized landing page or microsite that is separate from your main website and is designed with a specific purpose for your particular marketing campaign. Once the recipient visits their page, information from the database is used to tailor the web page to that person. They will be greeted by name and you can show different content to different members of your list, depending on the goals of your marketing campaign.

Reserved for each recipient, Personalized URLs serve as an excellent means to respond to, and interact with, your prospects and clients as a result of your marketing communications. Think of it as a concierge service for your prospects or customers.

In a world of mass marketing where your client receives thousands of marketing impressions every day, you can stand out using the power of PURLs and personalized marketing!

For more information, please contact MediaDyme at 866-575-3771 ext 101 or visit their website at http://MediaDyme.com.

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