Single Channel Campaigns Are Sooo “1.0”

There comes a time when returning to “back to basics” is necessary. However, in today’s technology and marketing world, the speed of buzz, the way of the viral, and explosion of interactivity in the market place constantly redefines “basic.” Granted, some industries like healthcare and construction are stuck in 2nd gear when it comes to adopting new levels of technology and capability resulting in a slower shift plan to new and better ways of reaching and interacting with their marketplace. For the rest of us, we have been traveling at light speed across time with ever advancing campaign management capability. From direct mail to twitters, the conversation is multi-faceted now and if you are not keeping pace with the multiple languages required then your marketing voice will quickly fade from the conversation. A relic you will be.

Single channel marketing campaigns are cool for basics, and for those who are just learning to talk, and there are plenty of campaign tools out there that can help you speak only one language whether it be direct mail, email, SMS, voice mail, fax, RSS, etc. The effectiveness of these campaign tools are good as they all assist in creating, delivering, and managing personal and relevant marketing messages. However, using only one direct marketing channel is like only speaking Portuguese at a UN convention and expecting everyone to not only understand you, but take action on what you say. Your audience becomes narrower than you intended.

Ok, so you get it. Use more direct marketing channels as part of an integrated marketing campaign. How do you do that without pulling your hair out and crowding the sea of marketing campaign providers to achieve even the simplest of cross channels marketing? Worse yet, how do you actually understand and measure effectiveness collectively as part of the integrated campaign without piecing together spreadsheets from as many channels and providers involved?

Your decoder ring is simple. Use a single vendor that is capable of creating, delivering, and managing multi-faceted direct marketing campaigns all in one place. That’s what MediaDyme has set out to provide. Remove the roadblocks to building campaigns that cross channels in an integrated fashion. Sometimes you get ahead by mastering the rules of the game. It’s more fun to get ahead by changing the rules of the game.