Cross Channel Direct Marketing Example

We just finished the first two parts of a five part series of webinars. Thus far the topics are resonating with a large audience. It seems that reinforcing the basics is not a bad thing. Then it occurred to me that most business owners, marketers, or entrepreneurs never get a chance to master the basics for they are required to dive deep into all of the of the other issues that need to be tackled for a successful business. I am here to tell you that the basics are what will enable more effort to be directed in the most effective places.

Take for example, recently we provided the tools to for a MediaDyme customer to send out rate or mortgage changes via text messaging for real time alerts. The question was asked, what other media channels you will use to get recipients engaged beyond the alert… email, print, etc. The question seemed to be a surprise. Maybe the excitement of using mobile marketing distracted them from adhering to a multi-faceted direct marketing campaign and engaging all of the media channels needed to accomplish it.

The moral, don’t get caught up in the technology just because it’s cool. An effective direct marketing campaign requires planning, testing, and management. This will inevitably invoke the use of multiple types of media channels to get the job done. Each will have its purpose and shelf-life as part of the cumulative customer/prospect experience. MediaDyme continues to hold webinars on a variety of topics related to integrated direct marketing campaigns. Check out the material on the ones we have done already. They are posted on the website. www.mediadyme.com/webinars.html